The whole article is interesting, but I’m bookmarking specifically for the tools recommended near the end.
Once I have a basic landing page set up, I’d like to hire these folks to optimize it. 🙂
This is a reasonably comprehensive pre-launch theme checklist. I need to go through the “unit tests” on several of my themes.
I can’t be the only one who has IM’d friends asking them to check if a site comes up. A simple-but-brilliant service.
This is a good thing to do pre-launch and periodically after that.