pricing

Why “saving money” and “ROI” are probably the wrong way to sell your product by @ASmartBear

First, create so much value (efficiency, time-savings, cost-savings, happiness, whatever) that there’s no need to “compute” it. Make the so-called pay-back period less than a month. Change someone’s workflow so drastically for the better that they can’t live without it whether it’s saving money or not. Improve your customers’ marketing campaigns so obviously and drastically…